I love solving problems for female entrepreneurs. With my virtual assistance, you’ll be able to pursue your passion delivering your products or services to your clients without all the heavy backend work.

I have been working as a virtual assistant since 2011, specializing in providing support to female entrepreneurs. Over the years, I have had the opportunity to assist numerous clients with their sales and marketing automation, website upkeep, contact lists, ecommerce, and payment processes. My primary goal has always been to help entrepreneurs pursue their passions while alleviating the burden of backend tasks.

One of my core strengths lies in my technical expertise. I thoroughly enjoy working on websites and have experience with platforms such as Keap (formerly Infusionsoft), Squarespace, WordPress, Kajabi, ClickFunnels, Acuity, ScheduleOnce, LeadPages, and Zapier. I am also proficient in software applications like MailChimp, InDesign, Photoshop, Microsoft Office, and QuickBooks. This broad skill set enables me to handle a wide range of tasks efficiently and effectively.

In addition to technical skills, I bring a creative mindset and strong attention to detail to every project I undertake. I believe that these qualities are instrumental in delivering exceptional results for my clients. When I work with a business, I see myself as a partner rather than just a service provider. I genuinely care about the success of my clients' businesses and strive to work as hard as they do to make their ventures the best they can be.

While I have supported entrepreneurs from various industries, I particularly enjoy assisting life coaches, organizers, authors, and speakers. I understand the specific needs and challenges faced by these professionals and tailor my services accordingly. By leveraging my knowledge and experience, I can help them streamline their sales and marketing processes, manage projects more efficiently, maintain their websites, and effectively handle customer relationship management.

Overall, my background, experience, and passion for supporting female entrepreneurs make me well-equipped to deliver the technical and administrative assistance they need to thrive in their businesses. I take pride in being able to provide solutions and relief, allowing my clients to focus on delivering their products or services to their clients while knowing that their backend operations are in capable hands.


Mission

Customizing Workflow is a high-energy company that assists online female solopreneurs between $500K and 1M+ annually and with a minimum team of one copywriter, one technical person, and one admin person. We use Keap’s automation platform in tandem with our client’s goals of building and continual upkeep of their contact lists, monitoring email marketing campaigns, delivering weekly stats, and ecommerce management.


Values

Be authentic, always

Continuous self-reflection - entails meditative moments at the start and end of the day, pondering what the day may hold and reflecting on its evolution by day's end

Perpetual learning - lifelong learning for the benefit of our clients and the business

Planning yields time - Planning creates time by organizing your actions effectively.

Embrace the journey - stay mindful; treasure the small moments; the universe is infinite